Back to all ventures
Company One: Feel At Home Hostel (2014)

Company One: Feel At Home Hostel (2014)

hospitality·entrepreneurship·hostel·business management

TLRR;

Accomplishment

Successfully turned around a struggling hostel operation to achieve profitability during my solo management period. Developed systematic approaches to market analysis, competitive pricing, and corporate client invoicing that increased occupancy rates and stabilized revenue streams—all while managing every aspect of operations single-handedly after completing military service.

The Problem

The hospitality industry presented an appealing entry point into entrepreneurship, but we severely underestimated the operational complexity and regulatory requirements:

  • Inherited undisclosed problems from the previous owner, including significant property issues
  • Faced constant maintenance challenges, particularly persistent air conditioning leaks
  • Struggled with overwhelming operational demands requiring constant physical presence
  • Lacked critical knowledge about business administration, licensing, and regulatory compliance
  • Operated with insufficient systems for managing cash flow and administrative requirements

The Solution

We implemented a multi-faceted approach to address immediate operational challenges:

  • Took over all aspects of the business from housekeeping to marketing after my military service
  • Developed market analysis skills to optimize pricing based on competitor rates and demand trends
  • Created systems for managing corporate bookings and invoicing to expand beyond individual travelers
  • Attempted process automation to reduce the need for constant on-site presence
  • Eventually decided to lease the entire property to a long-term guest to simplify operations and reduce workload

The Downfall

Our venture ultimately collapsed due to a combination of strategic mistakes and fundamental knowledge gaps:

  • The decision to lease the entire hostel backfired when the tenant group trashed the property and disappeared
  • Persistent regulatory non-compliance created constant anxiety and vulnerability to penalties
  • Insufficient understanding of proper business administration led to difficulties with bill payments and fines
  • Operational demands proved unsustainable for our small team despite periods of profitability
  • The accumulated stress and financial losses eventually forced the closure of the business

Key Lessons

This first entrepreneurial quest, while unsuccessful, provided invaluable lessons that shaped my future business approach:

  1. Due diligence is critical when acquiring an existing business—inspect everything and verify all claims
  2. Comprehensive knowledge of regulations, licensing, and administrative requirements is non-negotiable
  3. Solutions that appear to offer easy operational relief often carry hidden risks that can be catastrophic
  4. Proper business closure is essential for both practical and psychological reasons
  5. The human element of business requires balancing empathy with sound financial decision-making

This experience ultimately led me to pursue formal business education to address the knowledge gaps that contributed to our failure.


Longer Story

My First Venture: Navigating the Hostel Business

The Beginning: Excitement and Challenges

This year marked a significant turning point in my life. With some experience in the F&B industry, I joined forces with my partner, Dwayne, to take over our first hostel. The excitement of running our own business was palpable, and despite the challenges, it was a time filled with learning and growth.

Initial Setbacks

Right from the start, we faced unexpected hurdles:

  • We were scammed by the previous owner, inheriting numerous unforeseen problems.
  • The kitchen was filled with trash, and removing a long bar cabinet at the front of the hostel proved to be a nightmare.
  • Persistent air conditioning leaks became our worst nightmare, affecting both guests and our operations.

Learning the Ropes

After completing my military service, I found myself running the hostel alone. This period was marked by profitability but also overwhelming challenges:

  • Juggling multiple roles from housekeeping to customer service.
  • Enjoying the business aspects like managing bookings, analyzing competitors, and understanding market pricing.
  • Struggling with the less enjoyable tasks, particularly housekeeping.

Automation Attempts

We tried to automate some processes to reduce the need for constant on-site presence, especially during slow periods.

A Pivotal Decision

In an attempt to streamline operations, we made the decision to lease the entire hostel to one of our main guests. This choice, while seeming beneficial at first, led to unforeseen complications:

  • We underestimated the importance of understanding regulations, licenses, cash flow management, and other administrative aspects of the business.
  • Struggling with bill payments and fines became a norm.
  • We lived in perpetual fear of authorities discovering our lack of compliance with unknown regulations.

The situation culminated in disaster when the group we leased to trashed the place and disappeared, leaving us unable to pay rent.

Lessons in Business and Life

Throughout this journey, I learned valuable lessons:

  1. The importance of due diligence when taking over a business.
  2. The value of understanding all aspects of business administration, from licensing to accounting.
  3. The risks taking the easy way out.
  4. The emotional toll of business failures and the importance of proper closure.

Positive Takeaways

Despite the challenges, there were moments of pride and growth:

  • Learning to invoice companies for guest bookings.
  • Successfully turning the business around to profitability during my solo management period, albeit brief yet unsustainable.
  • Gaining insights into market analysis and pricing strategies.

The Human Element

One of the most impactful aspects of this experience was witnessing my partner Dwayne's compassion and empathy. His willingness to help those in difficult situations, like the Indian couple he assisted, left a lasting impression on me about the human side of business.

picture credits from Dwayne Linkedin picture credits from Dwayne's Linkedin

The End of an Era

The closure of our hostel marked not just a business loss but an emotional defeat. The experience left a profound impact, teaching me about resilience, the importance of clear communication between partners, and the need for proper business planning and management.

It also taught me that I lack knowledge in business, thus enrolling myself in university to learn more about it.

Reflection and Moving Forward

As I reflect on this experience years later, I realize there are still unanswered questions and unresolved issues. The lingering administrative problems and the lack of proper closure serve as reminders of the complexities of business ownership and the importance of tying up loose ends.

This first venture, while challenging and ultimately unsuccessful, provided invaluable lessons that will undoubtedly shape my future entrepreneurial endeavors. It's a testament to the saying that failure is often the best teacher in the world of business.